How Search Engine Optimisation Can Rank Your Website
Have you been looking at search engine optimisation from a Sydney SEO agency or consultant ? When it comes to SEO Sydney services, there are many SEO Agenices out there but real SEO services really come from dedicated SEO consultants.
These SEO specialists are always in the know about website rankings and algorithms that have a lot to do with SEO. SEO these days is rocket science.
Understanding SERPS and how they work with rankings on Google and other search engines is very complex and it takes an SEO consultant with many years of seo experience up his sleeve.
Basic Search Engine Optimisation
Some tips and tricks that all business owners can use to optimise their company website in the most popular search engines.
Optimising your website so that it is compatible with the various search engines out there is fairly straight forward, however it can take months to get right and it can take even longer to get the results you’re after. Gaining a great result in search engine queries does not happen overnight but it does happen.
If you are after a quick fix though, it would be worth your while to look into products such as Google AdWords and other similar programs that you must pay for. For the rest of us, having a “search engine friendly” website is a good start to climbing the search engine ladder.
So What Is SEO ?
Put it simply, Search Engine Optimisation, otherwise known as SEO, is the method of modifying your site, its structure and its content so that search engine bots can find it easily and index it effectively.
This method should be used during the development of every website that intends on being found in search engines such as Google, Yahoo!, Lycos and others and should be reviewed on a monthly basis to ensure it is doing its job.
It often pays to have an organisation take care of this for you as it can be a painstaking task that can last for months on end.
One such SEO Sydney Consultant is https://www.pkseo.com.au/ These SEO Sydney specialists knoiw a lot about search engine optimasation as they have been around for a very long time
You can find their SEO Sydney services on the map below
Now if you’re still interested in optimising your own site and gaining a better search engine ranking the hard way, then read on! We salute you! First and foremost, you need to understand that Search Engine Optimisation is all about keywords.
When people use Google or Yahoo and search for specific things, they enter a number of keywords. It is your job to ensure that these keywords are used throughout specific areas of your site as much as possible. As such, you need to sit down and think of about five to ten keywords that you want to focus your site around.
This could be the name of your business, what you do, what services you offer or your target market – it’s entirely up to you! Once you have your keywords, it’s time to start implementing them. Your selected keywords need to be placed appropriately into a number of specific areas of your site.
Main SEO Areas To Focus On
The main areas are your HTML title tag, URL’s, META tags, links, navigation buttons and of course body text. It seems a lot of people have this idea that META tags are the complete solution to optimising your site in search engines but they are not.
They’re helpful but that’s about it. Remember that. Once you have optimised your site using your selected keywords, its time to let the search engines do the crawling.
Alternatively you can browse to a number of different search engines and enter your URL as a free submission, but this probably wont help too much unless you do it often. You’ve done about all you can do for the moment on your site.
The rest is up to other contributing factors that are out of your hands such as link popularity, page views and more. It should be noted that although you cannot directly change these things, you can influence them. These external contributing factors basically relate to how many other sites link to your site and/or how many visitors you get.
Page ranking also takes into account how long your site has been online. As such, if you’ve just started up your website, don’t expect great results for at least six to twelve months because it just won’t happen. The best thing for you to do now is tell people about your site, link back to your site in forum threads and web-based mailing lists and on other websites where possible.
Let it be known that your site is online! Tell the world! Now that everybody knows about your site and you’ve done an initial optimisation of its content based on your specific keywords, its time to review your content once again. You should review your content every month and keep an eye on how it is faring in the search engine rankings.
Also keep an eye on your competitors that are above you in the rankings. Take note of how they optimise their site and determine whether they’re leaving any holes that you could possibly fill. The aim is to get at the top regardless of how impossible it may seem.
You’ve got the plan, you’ve initiated the attack and now it’s time to start knocking them off one by one. It may take a year or two, but you’ll get there. At the end of the day though, as long as you’re appearing within the first three pages of results,, then you’re doing something right and that’s what matters. Just keep on truckin’!